Billboard Design - Get Creative Billboard Ads Online | 99designs (2024)

FAQs

What 3 factors do you need to consider when designing a billboard? ›

Memorable, easy to understand, clear and easy to read are all factors in a good billboard ad.

The first step to creating outdoor ads is to choose the right software for your design needs. There are many options available, but some of the most popular and versatile ones are Adobe Photoshop, Adobe Illustrator, and Canva.

Billboard design basics

There are THREE key elements to a great billboard: Text, Image and Logo. Stick to SEVEN words or less. The reality is that people are always on the go, make sure they can read your message in a few seconds. Your logo needs to take up at least 20% percent of the space.

Explore contrast and typography.

The typography and specific fonts you use for billboard designs should be large enough to read from any viewing distance and contrast well with the background image. A bold sans serif typeface that reflects your brand identity and maximizes contrast is a good choice.

Billboard Location and Demographics are Key

Similar to real estate, the mantra “location, location, location” is essential for Billboard success. Billboards that are strategically placed on busy roads and highways or in high-traffic pedestrian areas are able to reach a larger number of audiences.

First, the design costs usually range anywhere from $150 to $500 an hour. If you want your billboard to be eye-catching, then you probably want to enlist professionals to design it for you. Sure, you could do it yourself, but it's always easier to outsource that job—because you're busy enough as it is.

Promote your cause or brand with a beautiful and professional-looking billboard ad design. Find hundreds of customizable templates you can use and print for free on Canva.

Arguably the most important element to include in a billboard design, a call to action is necessary so that your audience knows what to do after reading your billboard. Include your website link, phone number, or physical location so you can capture those that want to reach out after seeing your advertisem*nt.

Can I build my own billboard? ›

Regulations – You can't just build a billboard anywhere. The Highway Beautification Act of 1965 has strict guidelines about billboards near highways. There are also state and local regulations you'll have to deal with in more rural areas.

Yes, digital billboards can indeed be a good investment for your brand's long-term success. Several research studies and industry reports support the profitability of billboards as a marketing strategy.

Digital billboards offer static messages that rotate every few seconds with typically six to eight advertisers sharing the same location. Ad messages change every six to eight seconds.

How much does it cost to advertise on digital billboards? The cost to advertise on digital billboards can vary depending on the location, but you should expect to pay between $1,200 and $15,000 per month.

Contact info

You always want to include your phone number and/or website on the billboard but keep in mind that numbers are hard to remember, and you can't jot it down while driving!

Include a headline and sub-headline, if applicable. Play with colors and font sizes to differentiate one from another and make it easier to read. Make sure to have a clear call-to-action. This can be a phone number, website link, etc.

The two most important charts are the Billboard Hot 100 for songs and Billboard 200 for albums, and other charts may be dedicated to a specific genre such as R&B, country, or rock, or they may cover all genres.

Large billboards have three main components: steel used to construct and support the frame, artwork that conveys the advertising message, and electrical equipment for lighting and other special effects. Modern billboards are supported by steel poles ranging from 91.4-183 cm in diameter and up to 30.5 m tall.