Design & validate your product - Google for Startups (2024)

Following best practices

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  • Design & validate your product - Google for Startups (2) Open resource

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    Google

    Plan and run a design sprint

    Develop and test new ideas to launch your product faster.

    The design sprint kit by Google Ventures, brings together tools to help startups solve problems through designing, prototyping, and testing ideas with users.

    Get started
    Get started
  • Design & validate your product - Google for Startups (4) Video

    Google for Startups

    Learn different approaches to problem solving
    Learn different approaches to problem solving

    Learn different approaches to problem solving

    Discover different approaches to using design thinking to better understand your users and improve your ideas.

    Find out how IDEO Chair Tim Brown, Eric Ries, author of The Lean Startup; and former Google Ventures Design Partner Jake Knapp think about design, user research, and product development.

    VIDEO CHAPTERS:

    3:00: Lean Startup methodology overview

    5:17: Design thinking overview

    8:08: Design sprint overview

    49:53: One piece of advice for entrepreneurs today

  • Design & validate your product - Google for Startups (6) Video

    Google for Startups

    Understand how experts build and test products
    Understand how experts build and test products

    Understand how experts build and test products

    Learn from a group of Google experts and startup founders as they share their best practices for building features and products.

    Discover how to reach and engage with more users by making your design and testing user-first.

    Noam Bardim, CEO, Waze Full talk video

    Matthew Conroy, Product Manager, Google Full talk video

    Di-Ann Eisnor, Director of Growth, Waze Full talk video

    Joel Gascoigne, Founder and CEO, Buffer Full talk video

    Demis Hassabis, CEO, Deepmind Full talk video

  • Udacity and Google

    Prototype your first product in three weeks

    Join a free course on rapid prototyping and learn how to build a better product.

    Created by Google in collaboration with Udacity, the course guides you through the process of prototyping an app, conducting user research, and integrating it into your design workflow.

    Design & validate your product - Google for Startups (9)

    3 weeks

    Design & validate your product - Google for Startups (10)

    Intermediate

    Design & validate your product - Google for Startups (11)

    Taught by Jay Harman and Carl Sziebert

  • Design & validate your product - Google for Startups (13) Open resource

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    Think with Google

    Power your business with insights

    Stay up to date with the latest marketing research and insights from Think with Google.

    Discover consumer insights, marketing strategies, and articles on the future of marketing to fuel your business.

    Get started
    Get started
  • Design & validate your product - Google for Startups (15) Open resource

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    Google

    Follow a human-centered AI approach.

    Understand the importance and benefit of making your approach to AI people-first, with the People + AI guidebook.

    Discover recommendations based on data and insights from Google product teams, industry experts, and academic research.

    Get started
    Get started
  • Product development is an iterative cycle, you’re going to come up with something, build it, launch it, and then you’re just going to learn and do it again.

    Matthew Conroy, Product Manager, Google

Building for everyone

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  • Design & validate your product - Google for Startups (17) Open resource

    IDEO, Bill and Melinda Gates Foundation, Google

    Design digital services that work for everyone

    Learn how to inspire digital confidence in all of your users, no matter where they live, what language they speak, or whether they’ve used a phone before.

    Use tools developed by IDEO, Google, and the Bill & Melinda Gates Foundation to support your users, no matter who they are.

  • Design & validate your product - Google for Startups (19) Video

    Women Techmakers

    Build more inclusive products
    Build more inclusive products

    Build more inclusive products

    Discover how to bring inclusive and diverse perspectives into your product design through three key principles.

    Anne Jean-Baptise shares her advice on how to ensure you’re building products for everyone, with everyone.

  • Product inclusion principles

    Address the diverse needs of current and future users

    Build for everyone, with everyone

    Test and improve for inclusion

Designing your user experience

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Putting customers first

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  • Design & validate your product - Google for Startups (29) Article

    Google Ventures

    Test your prototype with customers

    Learn how to get real feedback from people before your product goes to market.

    Developed by Google Venture’s Jake Knapp, the Five-Act interview process, helps you improve your product before launch using input from potential customers.

  • Design & validate your product - Google for Startups (32) Product

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    Design & validate your product - Google for Startups (33)

    Google Marketing Platform

    Get to know your customers

    Understand how your customers are using your website and app with Google Analytics.

    Build a complete picture of customer behaviours, and use those insights to drive decision making to bring you results.

    Get started
  • The Five-Act Interview

    Friendly welcome

    Context questions

    Introduction to the prototype

    Tasks

    Quick debrief

Design & validate your product - Google for Startups (2024)
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