QR codes have had a revival, spurred on by the global pandemic. You can find them everywhere—restaurant menus, advertisem*nts, and business cards just to name a few.
And now, they’re an essential part of modern networking. To make the most of this powerful tool, you need to use them correctly and follow best practices.
In this comprehensive guide, we’ll walk you through:
- QR code best practices that make for efficient networking
- Creative examples that help you stand out from the crowd
- URL management and security concerns when using QR codes
- The 4 simple steps you can take to create QR code business cards
- And alternative options you could consider
By the end of this article, you’ll be well-equipped with the knowledge and insights needed to harness the power of QR codes on business cards and enhance your networking endeavors.
Best Practices for Using QR Codes on Business Cards
If you want to make the most of QR codes and use them effectively on your business card—digital or physical—then you should follow the following best practices.
- Test it before you use it
- Make it visible and readable
- Provide a CTA
- Link it to a mobile-optimized landing page (if you’re using one)
- Keep the design simple
Importance of testing the QR code before printing
To avoid wasting time and resources, test your QR code before you use it for networking.
All you have to do is scan the code using a QR code reader (your phone has one built in!) to ensure compatibility and accuracy.
By doing so, you ensure your connections access your digital business card without any hiccups.
Ensuring the QR code is big enough and placed in a visible area on the business card
The custom QR code needs to be large enough and clear enough that the QR code reader can, well, read it.
Aim for a size of at least 1×1 inch (2.5×2.5 cm) to make scanning easier. Place the code in a visible area, such as the front or back center of your card, so it’s not overlooked.
Doorway’s Digital Business Cards creates custom QR codes automatically and ensures they’re the perfect size so that networking happens seamlessly.
Providing a clear call-to-action with the QR code
A call-to-action (CTA) encourages recipients to scan your QR code. It can be as simple as “Scan to view my digital business card” or “Scan for contact info.”
Make sure the CTA is easy to read and placed near the QR code for best results.
Linking the QR code to a mobile-optimized landing page or website
Most people scan QR codes with their smartphones.
So whether it’s a landing page or your professional website, optimize the user experience for mobile devices to make it easy for recipients to access and navigate your information.
Keeping the QR code design simple and clean
While it’s tempting to get creative with QR code design, simplicity is key. Stick to a clean, high-contrast design without excessive color or patterns.
A clutter-free design guarantees an error-free scanning experience, ensuring your digital business card reaches your connections without issue.
Examples of Using QR Codes on Business Cards
QR codes offer endless possibilities for showcasing your brand and skills on your business cards.
By using unique and innovative approaches, you can stand out from the competition and leave a lasting impression.
Here, we’ll share some creative and effective uses of QR codes on business cards, explain why they’re successful, and inspire you to create your own memorable cards.
Or head to our article dedicated to digital business card examples to get inspiration on digital cards specifically.
Showcase your portfolio
Creative professionals, like graphic designers and photographers, can use QR codes to direct recipients to their online portfolios. This saves space on the card and provides an interactive way to showcase your work.
Why this works:
It demonstrates your expertise in your field and offers recipients a glimpse of your work without the need for lengthy URLs or additional print materials.
Promote app downloads
If you’ve developed an app, use a QR code to encourage users to download it. This saves users the trouble of searching for your app in app stores and creates a sleek user experience.
Why this works:
This tactic can help increase downloads and exposure, showcasing your app development skills or your business’s innovative approach to problem-solving. It’s especially useful if you have a freemium version that leads to a paid subscription.
Offer a video introduction
Create a short video introduction of yourself or your company, and link it to the QR code. This engaging approach adds a personal touch to your business card, helping you connect with your audience.
Why this works:
A short introduction or welcome message helps humanize your brand, build trust, and establish rapport with your audience.
Connect to social media profiles
A QR code can link to your LinkedIn, Twitter, or Instagram social media accounts, providing a convenient way for card recipients to follow and connect with you on social media platforms.
Why this works:
With this approach, businesses and individuals can increase their social media following by offering a convenient way for recipients to connect and engage with them online.
Use on a Doorway Digital Business Card
With Doorway’s Digital Business Cards, networking has never been easier.
When someone scans the QR code on your Doorway card, your contact details are automatically transferred to their phone’s contact list or digital wallet.
This eliminates the need for manual data entry and ensures your information is readily available for future interactions. It’s also a more secure way to network.
You can set up a free account here or get started with a business account.
Why this works:
This standout approach to networking streamlines information exchange, enhances user experience, and reduces the chance of losing a valuable connection.
By offering a convenient and efficient method for sharing contact information, Doorway’s digital business cards position you and your brand as tech-savvy and professional.
Security for QR Codes on Business Cards
Using QR codes on your business cards requires proper management and a focus on security to protect your information and that of your recipients.
In this section, we’ll discuss potential security risks and best practices for ensuring the safety of your QR code business cards.
Be Aware of Potential Security Risks
Despite their convenience, QR codes can pose security risks, such as malware or phishing scams. Cybercriminals may use malicious QR codes to compromise your data or that of your recipients, making it essential to stay vigilant and take necessary precautions.
Doorway’s SOCII certification and use of hard-coded QR codes offer a high level of protection against security threats. This ensures that the data of users remains secure and provides peace of mind for both you and your connections.
Best Practices for QR Code Safety and Security
To ensure the safety and security of your QR codes on business cards, follow these best practices:
- Use a trusted QR code generator or QR code business card provider, like Doorway, to create your codes.
- Regularly monitor and update your QR codes, especially when linking to external websites.
- Use secure and encrypted URLs when linking to sensitive information or login pages.
- Ensure the QR code is only accessible to the intended audience by incorporating additional security measures, such as two-factor authentication or password protection.
By taking these steps, you can minimize security risks and maintain the integrity of your QR codes on business cards, allowing you to network with confidence.
Ease of Use and Set-Up for QR Codes on Business Cards
When it comes to incorporating QR codes on your business cards, ease of use and a smooth set-up process are key.
In this section, we’ll explore different QR code generator options and provide a step-by-step guide for setting up QR codes on your business cards.
Comparing QR Code Generators and Software Options
There are various QR code generators and software options for creating either a static or dynamic QR code for your business card. Some popular options include QRCode Monkey, QRStuff, and Scanova.
Doorway generates QR codes for digital business cards made in the platform but not for physical cards or external digital business cards from other providers.
When comparing these services, consider factors such as pricing, customization options, ease of use, and the level of security provided.
For example, Doorway stands out as an exceptional choice for QR business cards, offering seamless integration with digital wallets, top-notch security, and a user-friendly interface for creating and managing cards.
In fact, our use of a hard-coded dynamic vcard qr code keeps data more secure than your standard QR code business card.
Setting Up a QR Code on Your Business Card
If you want to set up a digital business card QR code you should read our article: How to Make a QR Code Business Card guide.
But, if you’re opting for a physical QR code business card you can follow the following step-by-step guide:
- Choose a QR code generator or software. Research and select a QR code generator or software. You should consider factors like pricing, customization options, and ease of use.
- Customize the QR code design and information. After selecting a QR code generator, customize the design to align with your brand. Then add contact details. You can choose colors, patterns, and even include your logo within the QR code to make it unique to your brand.
- Test the QR code and make any necessary adjustments. Before printing your business cards or finalizing your digital card, test it with multiple devices. If you encounter any issues, make adjustments to the size, design, or information within the QR code and re-test until it works.
- Print the QR code on the business card. Once you’re satisfied with the design and functionality of your QR code, incorporate it into your business card layout. Ensure the QR code is large enough and placed in a visible area on the card for easy scanning. Consult with your printer to confirm that the design will print correctly.
By following these steps, you can efficiently set up a QR code on your business card and enjoy the benefits of this innovative networking tool.
Alternatives to QR Codes on Business Cards
While QR codes have become a popular choice for sharing information on business cards, there are alternative methods available.
In this section, we’ll explore other options such as Near Field Communication (NFC) technology and link builders like Linktr.ee, as well as compare their pros and cons.
Alternative Methods for Sharing Information on Business Cards
Two notable alternatives to QR codes are NFC technology and URL builders.
- NFC technology allows for contactless sharing of information by tapping your NFC-enabled card on a compatible device. This requires that both the card and the recipient’s device are NFC-compatible.
- Link builders such as Linktree enable users to create a single page that consolidates multiple links, making it easy to share a variety of content through one URL. This option can be included on a digital business card via the QR code or used in email and on socials.
Comparing Pros and Cons of Your Options
Let’s take a closer look at the advantages and disadvantages of NFC cards, digital business cards like Doorway, physical business cards, and link builders.
As the table demonstrates, Doorway’s digital business cards come out as the best option, offering high security, extensive customization, ease of use, and the most sustainable choice.
While NFC cards, physical business cards, and link builders have their merits, Doorway’s digital solution provides a well-rounded and effective networking tool for modern professionals.
Doorway is especially relevant for B2B businesses who want to network their way to new business.
Get Doorway today.
